DÉ MOO | Paris Women’s Fashion Week AW25

Words by Lauren Bulla, Photographs by Lorenzo Ferrari

Reemerging in 2025, the brand posits itself outward, expressing a new journey down roads previously known - all while seeking to redefine origin as it impacts the future. This season, in Paris, the collection presents us “a return to nothing, a beginning from nothing”.


DÉ MOO showcased their latest collection entitled, From Nothing at Paris Fashion Week AW25. The brand was conceptualised in Seoul in 1988, the founding designer - Park Chunmoo.

The near entirely black and white monochrome collection creates focal points for detail and expert tailoring to truly shine. The eye, otherwise distracted by pattern and bright colour pairings, must hone in on sartorial components which make this collection not only striking but endlessly combinable. Though not presented as a capsule - the garments could enter any wardrobe in near infinite capacities, allowing their stylistic malleability to guide the runway.

The garments were striking without relying on pattern mixing or heavily varied materials, which has presented consistently across cities throughout the AW25 season. There was an otherworldly feel to this season’s stylings. Many of the models wore tie-base bonnets - offering the audience a pathway to the Middle Ages. Yet simultaneously, liberated forms and exaggerated silhouettes slingshotted us into some futurist landscape. This collection enrobes its wearer in a way which still prompts intrigue with framings which evade definition, among modest components. Drawstrings create movement with each step, all along a consistent minimalist colourway of black and white, hints of grey throughout.



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RUIbuilt | Paris Women’s Fashion Week AW25